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Hennessy has appointed Pitch, to promote its sponsorship of the Hennessy Gold Cup.

The Hennessy Gold Cup is the highlight of the three-day Winter Festival at Newbury racecourse and a key event in the winter social calendar. Pitch has been brought in by Hennessy, the world’s leading luxury cognac, to maximise the awareness of the brand’s long-standing sponsorship of the race, which at 53 years is the longest association in sport sponsorship history.

Pitch will be placing lifestyle and fashion stories about the day, from the race to its guests, and have been working with top racing trainers David Pipe and Paul Nicholls, as well as a selection of key jump jockeys, to promote the race in the national media and sports press.

Hennessy will be celebrating its 100th Year of advertising by showcasing iconic brand advertisements since 1909 in an exhibition at the race and Pitch will be supporting this by working with target media to showcase the brand advertising campaigns over the years.

For more information http://www.hennessy.com/