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Four Teams, Two Days, One Wembley.

Pitch launched the inagural Wembley Cup - the new pre-season football tournament featuring European Champions FC Barcelona, Tottenham Hotspur, Celtic FC and Egyptian Champions Al Ahly.

Undetaking an international press and publicity campaign, Pitch was engaged by event organisers IMG to raise the profile and drive awareness for the tournament.

Pitch undertook international media relations, arranging team press conferences, player & manager interviews and photography and match day mixed zones.

The event saw over 90,000 fans enjoy two fantastic days of top quality football at the iconic Wembley Stadium.

www.thewembleycup.com