International communications campaign for the inaugural Wembley Cup; a pre-season football tournament at Wembley Stadium.

Prior to the new season, the home of football, Wembley Stadium saw European Champions FC Barcelona, Tottenham Hotspur, Celtic FC and African & Egyptian Champions Al Ahly battle it out for their first trophy of the season.

We ran an integrated marketing and media relations campaign to raise awareness of the event, generate branded publicity and ultimately drive ticket sales through the creation of media partnerships, an ambassador campaign and press conference management which in turn resulted in the sale of 92,000 tickets.

http://www.thewembleycup.com/