International PR campaign for Roxy’s sponsorship of single-handed sailor Sam Davies.

We lived and breathed every moment of the 2008 / 2009 Vendée Globe with solo sailor Sam Davies from her training and preparation, to crisis management during her off-course diversion to help fellow yachtsman Yann Elies whilst at the same time running a 24 hour press office following her every step around the world.

The team on the ground following Davies’ voyage ran the onsite management of international media at the start and finish and achieved over 250 print items alongside extensive broadcast interviews throughout the race.

Powering through the course with one of the oldest yachts in the race, Davies finished on Valentine’s Day in an incredible 3rd position to complete her fairytale journey.