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News / August 2, 2018

“NBA CROSSOVER” CULTURAL EXHIBITION RETURNS TO LONDON

The National Basketball Association (NBA) today announced that London will once again host NBA Crossover, a cultural exhibition displaying the convergence of the NBA and popular culture.  The free exhibition will take place at Westfield London, Ariel Way Shepherds Bush,…

News / July 31, 2018

BT SPORT LAUNCHES NEW “TAKE THEM ALL ON” CAMPAIGN

BT Sport has today (July 31) launched a new advertising campaign ahead of the new Premier League football season, showcasing the full range of top flight sport available across its channels. This season is set to be the best yet…

News / July 29, 2018

I MOVE LONDON RELAY BREAKS WORLD RECORD

London: Today, the Guinness World Record for the longest, continuous running relay has been broken as the final baton holder crossed the finish line of the I Move London Relay at Tower Bridge, London. The relay, which took place continuously…

Blog / July 18, 2018

Creativity gives sponsorship a kick

They think it’s all over. It is now. And it’s not just the World Cup I’m talking about, as it seems that time’s also up for the traditional sponsorship of major events. In 2018, the World Cup proved once and…

Blog / June 21, 2018

GET YOUR STATS OUT FOR THE LADS

By Saskia Collins In true English fashion, during any major international footballing tournament a team of pundits will gather, whether that be Alan Shearer and Phil Neville on the BBC sofa or a bunch of friends down the local, to…

News / June 20, 2018

NBA LONDON GAME 2019 BETWEEN WIZARDS AND KNICKS

LONDON, June 20, 2018 – The National Basketball Association (NBA) and Anschutz Entertainment Group (AEG) announced today that the NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks at The O2…