All

News / March 13, 2017

The FA to double participation in the women’s and girl’s game by 2020

The Football Association today unveiled its ambitious new women’s and girls’ football strategy. The Gameplan for Growth details how The FA will double participation in the game by 2020, and create a sustainable and successful high performance system which will…

News / March 6, 2017

BT wins exclusive rights to UEFA Champions League and UEFA Europa League

BT Sport will remain the exclusive UK home of all UEFA Champions League and UEFA Europa League football, it was confirmed today. Following a competitive auction process, BT has secured the rights until the end of the 2020/21 season that…

News / March 2, 2017

Betfair launches ‘Back the Whistleblowers’ campaign

Online bookmaker Betfair has launched its new campaign ‘Back The Whistleblowers’ which highlights the crucial role that match officials play in the beautiful game and raises awareness of just how tough it can be. As part of the campaign, Betfair…

Blog / February 24, 2017

Farewell Ranieri: a reminder that football is a business, not a fairy tale

By Saskia Collins On Thursday evening football’s own fairy tale came to an end: Ranieri, the dilly-dong Italian manager who inspired the impossible to happen, was ruthlessly sacked by the owners who supposedly had “unwavering support” for him 16 days…

Blog / February 22, 2017

A Pie of Two Halves: the case for and against Sun Bets’ half-baked PR stunt

Sun Bets’ pie-eating stunt has caused ripples in the PR industry – and the Pitch Marketing Group office. Many PR commentators have labelled the move as tasteless – exploitive in its treatment of non-league Sutton United – the type of…

Blog / February 20, 2017

The dilemma of Real Fan engagement

A public row featuring Sky pundit Gary Neville, after he’s caused offense to someone with his forthright remarks, doesn’t normally score highly on a “big surprises of the week” list. However, unless you’ve been living under a rock for the…