The Sphere Network is a new international network of ‘best of breed’ independent agencies.
Sphere has been formed in partnership with Community, a market leading French sponsorship agency. Community have a roster of international clients including Tag Heuer for whom they have crafted an international motorsport sponsorship strategy.
Sphere was launched with ESG in Singapore as the network’s first agency member.
Sphere is the world’s first international network of independently-owned sponsorship agencies. It will provide sponsors, sports and cultural organisations with the opportunity to work with pioneering, market-leading local agencies on a global basis.
Founding partners come with specialist expertise across sponsorship consultancy and activation, PR and communications, content creation, digital media, event organisation, hospitality and experiential marketing.
The network will have a distinctive positioning focussed across three key areas: Sport, Culture and Corporate Social Responsibility. Sphere will be targeting international brands and corporations and sporting, cultural and nonprofit organisations.
The agencies within the network will also be working together to share best practise, assist each other in broadening and extending their respective capabilities and to provide local market expertise across multiple territories for their existing client base.
Agencies EXP (Cape Town, South Africa), Studio Ghiretti (Rome and Milan, Italy) and GPS Performance (Lausanne, Switzerland) were announced in December 2009.
