The British Olympic Association has engaged Pitch to provide PR support for the exclusive ‘Our Greatest Team Rises’ event, a pre-Olympics celebration of Team GB and ParalympicsGB. Being held at the Royal Albert Hall on 11th May 2012.
The event will be a star-studded evening designed to raise much needed funds for our athletes ahead of the London 2012 Olympic and Paralympic Games. Headlining ‘Our Greatest Team Rises’ will be international superstar, Gary Barlow.
The event will be hosted by TV presenter Davina McCall and comedian John Bishop, the nights entertainment will include singing sensation Alfie Boe, bright young classical star, violinist Charlie Siem and Britain’s Got Talent winners, Spelbound. Pitch will be undertaking a consumer and lifestyle PR campaign in the build up to the event as well as media managing the red carpet arrivals on the night itself.
900 athletes, 60 million fans
Andy Hunt, Team GB Chef de Mission and BOA CEO said: “Our Greatest Team Rises is the first in a series of exciting events taking place throughout 2012 in support of what will be the greatest Team GB and ParalympicsGB squad ever assembled – 900 athletes supported by 60 million passionate fans across the UK.
“It is fantastic to see some great British names from the world of entertainment on the line-up. I’m sure this will be a brilliant celebration of Our Greatest Team and a very special night in the company of many of our most accomplished Olympians and Paralympians.”